Green Matters E-Commerce Launch

Green Matters partnered with JMK Ventures to transform their hydro shop from a local storefront into a competitive national e-commerce brand. The challenge was to build an online platform that not only handled 4,000+ products but also delivered automation, SEO visibility, and a scalable user experience.

• Platform selection: Lightspeed eCom was chosen as the e-commerce foundation due to its superior automation and real-time syncing with Lightspeed POS.
• Custom HTML/CSS development: Layered over Lightspeed eCom to deliver a professional, brand-aligned UI that matched enterprise competitors.
• SEO-first approach: From launch, the platform was structured for search performance, integrating Google Analytics and Search Console for tracking and optimization.
• SKU optimization: Over 4,000 products groomed with metadata, categories, and optimized content to drive discoverability.

The outcome: Green Matters went from local hydro shop to nationwide e-commerce presence, securing immediate sales on highly competitive, high-intent keywords.