Overview

ChatGPT is OpenAI's flagship conversational AI platform, built on the GPT model family. Since its launch in November 2022, it has grown to over 700 million weekly active users, making it the most widely adopted AI tool in history. The platform supports text generation, code writing, image creation via DALL·E, document analysis, web browsing, and advanced reasoning across six subscription tiers: Free, Go, Plus ($20/mo), Pro ($200/mo), Business ($25–30/user/mo), and Enterprise (custom pricing).

In 2026, ChatGPT runs on GPT-5.2 for paid tiers and provides access to specialized capabilities like Deep Research (autonomous web research with citations), advanced voice mode, canvas for collaborative document editing, and over 60 third-party app integrations including Slack, Google Drive, SharePoint, GitHub, and Atlassian tools. The platform has evolved from a simple chatbot into a full productivity operating system.

Why It Matters

ChatGPT's dominance stems from its combination of model quality, ecosystem breadth, and accessibility. The Free tier provides genuine utility for casual users, while Plus and Pro unlock increasingly powerful reasoning, longer context windows, and multimodal capabilities. For businesses, the Team and Enterprise tiers offer SOC 2 Type II compliance, SAML SSO, custom data retention policies, admin consoles with usage analytics, and a firm commitment that business data is never used for model training.

The credit-based pricing system introduced for Business and Enterprise plans allows organizations to allocate compute budgets across advanced features like thinking models, image generation, and Deep Research. This flexibility makes ChatGPT viable for everything from individual content creation to enterprise-scale knowledge management and customer operations.

JMK Ventures Perspective

ChatGPT is often the first AI tool our clients adopt, and for good reason — it has the lowest barrier to entry of any enterprise AI platform. We recommend starting with ChatGPT Plus for individual productivity gains, then evaluating Business or Enterprise for team-wide deployment where data governance matters. For organizations with more complex automation needs, we typically pair ChatGPT with workflow platforms like Zapier or Make to extend its capabilities into operational workflows. ChatGPT excels as a general-purpose AI assistant but should be complemented with specialized tools for domain-specific tasks like SEO, CRM automation, or data pipeline orchestration.

• Content drafting and editing for marketing, sales, and communications teams
• Code generation, debugging, and technical documentation for developers
• Data analysis and visualization from uploaded spreadsheets and documents
• Customer support automation through custom GPTs and enterprise integrations
• Research and competitive intelligence using Deep Research and web browsing
• Meeting preparation, email drafting, and executive briefing summarization