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ReLeaf Shop Premium Website Migration & SEO
From migration risk to market leader, custom CMS, Dutchie integration, and SEO strategy scaled ReLeaf Shop to 40K+ active users, 304K search clicks, and 5.14M impressions.
Case Study Overview
ReLeaf Shop is one of the most competitive cannabis retailers in the Mid-Atlantic market, with thousands of products, brand categories, and loyal customer traffic. But their previous website infrastructure was holding them back — poorly optimized, difficult to scale, and at risk of losing years of SEO equity during a platform migration.
JMK Ventures was brought in not just to migrate the site, but to engineer a growth engine that would dramatically improve visibility, speed, and conversions. Our mandate was to safeguard 300+ legacy links, integrate Dutchie products directly into a new Webflow site, and rebuild the entire digital presence around SEO-first architecture.
Our team identified key challenges:
- SEO authority at risk → without precise link mapping and redirect strategy, ReLeaf Shop could have lost tens of thousands of monthly clicks.
- Unstructured data → their products, brands, and blogs lacked proper metadata and schema, making indexing inconsistent.
- Customer UX gaps → the old design created friction in browsing menus and categories.
- No scalable content engine → the blog and content strategy weren’t producing meaningful search visibility.
JMK Ventures’ solution was to deliver a premium Webflow migration and redesign, supported by a custom CMS strategy purpose-built for SEO. By embedding Dutchie categories, creating structured CMS collections, and building an SEO-optimized content hub, we not only protected ReLeaf Shop’s search equity — we amplified it.
The result was a complete transformation: a site that was easier to manage, optimized for search, and capable of scaling traffic month over month.
Services Impact:
ReLeaf Shop quickly became JMK Ventures’ highest-traffic client, producing industry-leading metrics across every major channel:
- Website generated and processed $22M+ in Online Orders
- Website generated and processed 33,000+ Online Orders
- 40K active users (↑ 112.6% YoY)
- 1.5M+ tracked events (↑ 139.3% YoY)
- 304K total search clicks over 16 months【search console】
- 5.14M impressions across product + brand queries【search console】
- 5.9% CTR average across all search terms【search console】
- Menu page dominance: 58K views in the last 7 days alone【analytics】
- Daily deals page: 3.6K views in last 7 days, funneling price-sensitive searchers into sales【analytics】
- Top query “releaf”: 101,733 clicks, CTR 24.9%, avg. position 6.1【search console】
- International reach: Visitors from U.S., Germany, Canada, Mexico, and Australia【analytics】
Business impact:
- Website generated and processed $22M+ in Online Orders
- Website generated and processed 33,000+ Online Orders
- Migration preserved SEO authority while doubling traffic within a year.
- Blog and daily deal strategies drove new national-level visitors outside the core local market.
- Category pages started ranking in Google’s page 1 results, boosting product discoverability.
SEO Results Breakdown
To highlight the depth of SEO success, we break down ReLeaf Shop’s performance by content type:
Branded Queries
- “releaf” → 101,733 clicks, CTR 24.9%, avg. position 1.1.
- Strong brand dominance ensured ReLeaf Shop captured all branded demand.
Product & Category Pages
- Cannabis Flower → 728 views (↑), positioned for high-volume organic searches.
- Pre-Rolls category → 178 views in 7 days (though down 33%, still driving steady traffic).
- Vaporizers → 220 views in 7 days (↑ 8.4%).
Daily Deals Pages
- Daily Cannabis Deals → 3.6K views in last 7 days (↑ 1.5%).
- CTR and conversion rates show customers actively search for deal-specific pages, which consistently generate purchases.
Blog & Content Hub
- 20+ blogs delivered compounding visibility for cannabis education queries.
- Each blog embedded with shoppable Dutchie products, directly tying education → conversion.
By building CMS collections for branded terms, categories, deals, and blogs, JMK Ventures ensured every type of customer search was captured — from loyal repeat buyers to deal seekers to new educational audiences.
Technologies Utilized:
The ReLeaf Shop project required a carefully chosen tech stack that balanced scalability, SEO, compliance, and e-commerce integrations. JMK Ventures selected and customized tools to achieve enterprise-level performance:
- Webflow CMS (custom-developed) → Built structured collections for products, brands, daily deals, and blogs. This gave ReLeaf Shop full control over its content while ensuring schema and metadata were SEO-optimized.
- Dutchie Integration → Embedded brand and product categories, ensuring a seamless shopping experience across cannabis menus.
- Custom HTML/CSS → Extended Webflow’s base capabilities with optimized layouts, responsive components, and accessibility improvements.
- Google Analytics 4 → Delivered advanced cohort and real-time tracking. At launch, GA tracked 40K active users and 1.5M+ site events.
- Google Search Console → Used to validate SEO outcomes, measure impressions, CTR, and positioning. Results: 304K clicks, 5.14M impressions, and 5.9% CTR over 16 months.
- 404 Redirect Mapping → Protected SEO equity by redirecting 300+ links, avoiding lost traffic during migration.
This stack ensured ReLeaf Shop had a future-proof web platform. The CMS structure meant every new page — from deals to blog posts — was SEO-optimized automatically, while GA + GSC gave leadership full visibility into growth and ROI.
Services Delivered:
JMK Ventures provided a premium end-to-end service package, going far beyond a standard redesign:
- Full website migration → Redirected 300+ links, audited 404s, and preserved SEO authority across site architecture.
- Custom Webflow CMS development → Designed CMS collections for services, categories, events, brands, and promotions. Each was structured with schema markup and metadata, making them SEO-ready at scale.
- Dutchie image audit + product integration → Updated outdated product images, improved consistency, and embedded Dutchie menus directly into the new design.
- SEO-first digital strategy → Identified branded queries, high-intent product searches, daily deal keywords, and blog-driven search opportunities as core traffic drivers.
- Content creation → Delivered 20+ SEO-optimized blogs tied to shoppable products, ensuring every educational piece funneled into conversions.
- Analytics integration → Linked CMS to GA4 and GSC, creating dashboards that tracked clicks, impressions, CTR, and user behavior in real time.
- Team training → Equipped staff with CMS editing skills, SEO update training, and analytics dashboards.
This was not a “lift-and-shift” project. JMK Ventures designed and delivered a scalable digital ecosystem, giving ReLeaf Shop a platform capable of compounding SEO authority and sustaining exponential growth.
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