ReLeaf Shop Premium Website Migration & SEO

ReLeaf Shop is one of the most competitive cannabis retailers in the Mid-Atlantic market, with thousands of products, brand categories, and loyal customer traffic. But their previous website infrastructure was holding them back — poorly optimized, difficult to scale, and at risk of losing years of SEO equity during a platform migration.

JMK Ventures was brought in not just to migrate the site, but to engineer a growth engine that would dramatically improve visibility, speed, and conversions. Our mandate was to safeguard 300+ legacy links, integrate Dutchie products directly into a new Webflow site, and rebuild the entire digital presence around SEO-first architecture.

Our team identified key challenges:

• SEO authority at risk → without precise link mapping and redirect strategy, ReLeaf Shop could have lost tens of thousands of monthly clicks.
• Unstructured data → their products, brands, and blogs lacked proper metadata and schema, making indexing inconsistent.
• Customer UX gaps → the old design created friction in browsing menus and categories.
• No scalable content engine → the blog and content strategy weren’t producing meaningful search visibility.

JMK Ventures’ solution was to deliver a premium Webflow migration and redesign, supported by a custom CMS strategy purpose-built for SEO. By embedding Dutchie categories, creating structured CMS collections, and building an SEO-optimized content hub, we not only protected ReLeaf Shop’s search equity — we amplified it.

The result was a complete transformation: a site that was easier to manage, optimized for search, and capable of scaling traffic month over month.