THE JMK BRIEFING

AI Intelligence for Operators Who Don't Have Time for Hype

One email, every Wednesday. What is actually working in AI and automation, what is a rounding error, and the numbers behind both. Written for the person who has to make the call, not the person writing think-pieces about it.

Wednesdays only

Free

Joe Khoury presenting a conference talk titled What To Expect When You're Expecting Artificial Intelligence

Yes, that is my face on a pregnancy book.The talk was called What To Expect When You're Expecting Artificial Intelligence. It landed. The newsletter is exactly this, minus the maternity wear. Technical insights with a laugh.

WHY LISTEN TO JOE

Operator Credentials, Not Thought Leadership

Joe Khoury is a data and AI executive, SaaS builder, and serial entrepreneur with 13+ years spanning bootstrapped shops and $150M+ enterprises. He launched and sold a packaging startup to MariMed, then architected MariMed's $150M+ annual revenue engine.

He has consulted for Fortune 100 and Fortune 500 companies, and now builds the same enterprise-grade systems for mid-market operators who cannot justify a McKinsey retainer.

That is the whole qualification for writing this newsletter: every system described in it has been built, paid for, and measured. Nothing in here is a prediction.

+450%

Average ARR Growth

Across the active client portfolio.

Deployments Shipped

Enterprise automation stacks in production.

$45M+

Operating Costs Eliminated

Across two startups taken to exit.

$150M+

Revenue Engine Architected

The annual revenue system behind MariMed.

WHAT LANDS IN YOUR INBOX

Three Things Every Week, None of Them Fluff

01 — The Tool Teardown

One tool, actually tested

We maintain an internal database of 295 AI tools and certify a small fraction of them. You get the verdict, the pricing trap nobody mentions, and whether it survives contact with a real ops team.

02 — The Automation Playbook

One workflow, mapped end to end

The full stack behind it and the hours per week it gives back. Copy it directly, or hand it to your team on Monday and get out of the way.

03 — The Number

One client result, unpacked

What broke, what we built, and what it moved. No logo-slide vagueness, no "significant improvement," no charts with the y-axis conveniently removed.

FULL DISCLOSURE

What This Newsletter Will Not Do

Tell you AGI is six months away

It isn't. It wasn't last year either. We will keep not telling you this, free of charge, every single week.

Send a 4,000-word essay on the future of work

You have a job. That is the future of your work. Ours runs about 900 words and survives being skimmed in an elevator.

Recommend a tool because they paid us

Nobody pays us. That is the entire point, and also why the tool section is occasionally unkind to companies you like.

Show up more than once a week

Wednesdays. That is the entire publishing schedule. Your inbox is already having a difficult year.