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Purple Lotus SEO Custom Development
From invisible to indexable — hybrid rendering and system integrations unlocked product SEO for Purple Lotus.
Case Study Overview
Purple Lotus partnered with JMK Ventures to address a critical SEO roadblock: product pages were not being indexed by search engines. The issue stemmed from a heavy reliance on client-side JavaScript and delayed data fetching, leaving product content invisible to crawlers. Without indexing, Purple Lotus couldn’t compete in search results, limiting discoverability and digital growth.
JMK Ventures was engaged to resolve this issue while maintaining compliance with age verification requirements. Our approach included designing and deploying a hybrid rendering solution to ensure product pages loaded correctly for both users and search engines.
The outcome was a foundational SEO enhancement that immediately improved visibility, discoverability, and user experience — setting Purple Lotus up for future marketing growth.
Services Impact:
- Technical SEO resolution → Identified and fixed root cause of indexing failures.
- Hybrid rendering implementation → Ensured product data was fully indexable.
- Systems integration → Connected Jane API, Algolia, Treez, and Lightspeed for seamless product data handling.
- Compliance-focused engineering → Preserved legal requirements around age gating while improving SEO.
- SEO foundation building → Laid groundwork for future digital campaigns and content marketing.
Benefit: JMK Ventures delivered a scalable SEO-first architecture that balanced technical accuracy, regulatory compliance, and marketing readiness.
Technologies Utilized:
- Hybrid Rendering → Combined server-side rendering for crawlers with client-side interactivity for users.
- Jane API Integration → Efficient product data handling across categories.
- Algolia → Server-side product search and store-switching without page refresh.
- Treez + Jane Systems → Resolved image hierarchy conflicts for consistent product display.
- Meta Tag Implementation → Accurate previews for social sharing and link distribution.
- Compliance Layer → Maintained full age verification gate compliance while enabling indexing.
The stack delivered SEO visibility without sacrificing compliance, enabling Purple Lotus to scale its digital footprint while protecting user access requirements.
Services Delivered:
- Technical SEO resolution → Identified and fixed root cause of indexing failures.
- Hybrid rendering implementation → Ensured product data was fully indexable.
- Systems integration → Connected Jane API, Algolia, Treez, and Lightspeed for seamless product data handling.
- Compliance-focused engineering → Preserved legal requirements around age gating while improving SEO.
- SEO foundation building → Laid groundwork for future digital campaigns and content marketing.
JMK Ventures delivered a scalable SEO-first architecture that balanced technical accuracy, regulatory compliance, and marketing readiness.
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