01
The Challenge
The Challenge
How a mobile detailing company with 40 customers and zero search visibility became Maryland's top-ranking detailer with 1,160% organic click growth in 90 days
Critical Issues Identified
The Solution
02
Our Approach
We built a full SEO digital strategy targeting luxury car dealers and local car culture events, then custom-developed the Webflow CMS to execute it at scale.
1
SEO Strategy & Opportunity Mapping
Identified luxury car dealers and local car shows as the two highest-leverage organic growth channels. Mapped keyword clusters for services, regions, and dealer searches.
2
Custom CMS Architecture
Designed and built structured Webflow CMS collections for services, serviceable regions, car dealerships, and events — each with schema markup and SEO metadata baked in.
3
Content & Dealer Directory Build
Scraped local dealer data and integrated it into CMS with optimized schema. Built event landing pages for car shows like Maryland Mayhem, each designed to funnel enthusiasts into bookings.
4
Launch & SEO Monitoring
Coordinated go-live with GA + Search Console integration, structured data validation, and a 90-day performance tracking cadence to optimize rankings in real time.
03
The Results
The Results
+1,160%
Organic Growth
Search click growth within 90 days — outperforming top-decile competitors
+880%
Search Visibility
SERP impression growth since site relaunch on Feb 24
70%
Local Pack Coverage
Ranking in Google's local 3-pack across 7 of 10 statewide test locations
+158%
Backlink Growth
Referring domains grew from 12 to 31 — domain rating doubled in 90 days
Within 90 days, Buff Brothers outperformed top-decile Maryland competitors on organic click volume — growth that typically takes 12–18 months. The owner now reports receiving multiple calls per week from customers who found them by asking AI assistants like ChatGPT and Siri for detailing recommendations.
04
Technology Stack
Webflow CMS
Integration
Custom HTML/CSS
Analytics
Google Search Console
Automation
“
We thought local SEO was a solved problem until JMK got us +1,160% organic growth in 90 days. The CMS they built means we keep the lift — we don't pay anyone to refresh content. That's the part most agencies don't tell you about.