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Buff Brothers Website & SEO Growth
From zero visibility to lead engine, a full SEO strategy with custom CMS development that delivered 1,160% growth in 90 days.
Case Study Overview
Buff Brothers needed a local SEO lead engine, not just a website. JMK Ventures delivered a full digital SEO strategy, identifying luxury car dealers and local car culture events as the premier opportunities for organic growth.
To execute this, we custom-developed their CMS in Webflow, structuring data for services, serviceable regions, local dealerships, and events. This made every page fully optimized and indexable, ensuring maximum visibility in search.
- Regional coverage: Location-optimized landing pages across service areas.
- Per-service SEO: Dedicated pages for detailing services like paint correction and ceramic coating.
- Luxury dealer strategy: Scraping + CMS integration to build a local car dealer directory optimized for competitive search.
- Event-first content: Custom CMS collections for local car shows and events, funneling enthusiasts directly into Buff Brothers’ lead pipeline.
Buff Brothers’ digital presence was transformed into a scalable SEO-first system, turning both enthusiast searchers and high-intent customers into booked services.
Services Impact:
Buff Brothers’ full SEO strategy produced industry-leading results in just 90 days:
- Organic clicks: Up 1,160% since launch.
- Impressions: Up 880% since launch.
- CTR doubled to 2.4% with SEO-optimized content.
- Local SEO dominance: Appeared in Google’s local 3-pack for “mobile detailing Maryland” in 7 of 10 statewide test locations.
- Event landing pages: Maryland Mayhem Car Show page generated 88 organic clicks, 176 page views, and funneled 31 bookings.
- Luxury dealer directory: Attracted qualified traffic through dealer search queries, converting visitors into service leads.
- Domain authority boost: Referring domains grew from 12 → 31; domain rating doubled from 6 → 12.
By building a custom CMS tied to a full SEO strategy, Buff Brothers captured both competitive service searches and cultural/enthusiast traffic, converting both audiences into booked services.
Technologies Utilized:
- Webflow CMS (custom developed) → Structured collections for services, regions, car dealers, and events.
- Custom HTML/CSS → Enhanced layouts and mobile responsiveness beyond Webflow defaults.
- Scraping technology + CMS integration → Automated dealer directory creation with optimized schema.
- Google Analytics + Search Console → SEO monitoring and performance tracking.
- Structured data implementation → Schema and metadata built into CMS for discoverability.
Custom CMS development in Webflow allowed Buff Brothers to execute a full SEO strategy at scale — targeting luxury car dealers and local car culture events with structured, optimized content.
Services Delivered:
- Full SEO digital strategy → Identified luxury dealers + car culture events as the growth opportunities.
- Custom Webflow CMS development → Structured for services, regions, events, and directory content.
- Content scraping + automation → Integrated dealer data into CMS with optimized metadata.
- Local SEO execution → Regional service pages and per-service SEO targeting.
- Event-driven SEO campaigns → Landing pages for car shows, e.g., Maryland Mayhem.
- Analytics integration → GA + Search Console setup for continuous validation.
This wasn’t just a site — it was a CMS-driven SEO strategy that gave Buff Brothers a structured, optimized engine for growth.
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