Case Study Overview

Urth & Fyre engaged JMK Ventures to establish its first-ever digital footprint. With no website, mailing list, or social presence, we delivered a full-stack solution that launched a complete inbound growth platform.

Fractional CMO leadership: JMK Ventures served as Urth & Fyre’s strategic marketing partner, guiding the complete digital growth strategy as if we were their in-house CMO.
Digital strategy first: We aligned branding, marketing, and technology into one cohesive roadmap to ensure every initiative supported long-term growth.
Custom website + marketplace: Built in Webflow with custom development layered on top for limitless scalability and competitive advantage.
Content & creative: Copywriting, SEO-driven content, and original imagery tied product education directly into conversion funnels.
Growth engine: The result was a platform designed not just to launch, but to capture attention, generate leads, and scale.

By acting as both a builder and a strategic leader, JMK Ventures positioned Urth & Fyre to compete at an enterprise level from day one — despite starting with zero digital presence.

Services Impact:

The outcomes speak for themselves. From zero digital presence, Urth & Fyre’s platform scaled rapidly within just a few months.

30,000+ active web users reached within months of launch
168,000+ tracked events showing deep engagement across marketplace and content
5,700+ email-driven sessions with 999% growth in list-driven traffic
598–620% growth in direct and referral sessions
476% increase in Contact Us form visits and 461% growth in marketplace views

These results highlight the power of strategy-led execution — transforming a cold start into an inbound funnel rivaling established competitors.

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Technologies Utilized:

We combined Webflow’s flexibility with custom-coded development to deliver enterprise-level performance while keeping full ownership in-house.

Webflow CMS → Core site build, responsive design, and structured collections
Custom JavaScript & jQuery → Advanced marketplace filtering by vendor, category, and price
HTML5, CSS3, Liquid templating → Pixel-perfect design & layout scalability
Google Search Console & Analytics → SEO monitoring and performance and event tracking
ActiveCampaign → CRM-style automation for tagging, scoring, and nurturing leads

This blend gave Urth & Fyre the benefit of enterprise-grade capabilities without the high costs of custom platforms — while retaining complete control over their digital presence.

Services Delivered:

Our engagement went beyond design and development — JMK Ventures acted as a fractional CMO, owning Urth & Fyre’s complete digital growth strategy from vision to execution. This ensured every initiative aligned with long-term business goals and that marketing, sales, and operations worked seamlessly together.

Complete digital growth strategy → Strategy-first approach that unified branding, marketing, and sales — essentially serving as a fractional CMO for the group
Website design & UI/UX → Clean, conversion-focused design that elevated professionalism and credibility
Custom marketplace development → Fully filterable product marketplace built natively in Webflow with custom coding
Content creation → Copywriting, imagery, and SEO-driven content linking education with product demand
Email & mailing list management → Automated growth campaigns, nurture flows, and newsletter production
Growth marketing → Campaigns connecting educational content to equipment products, fueling web and email traffic
Analytics & optimization → Continuous tracking and iteration to maximize ROI and lead conversion

Urth & Fyre gained not only a digital platform but also a strategic marketing partner, guiding them through a market entry that was both rapid and sustainable.

Urth & Fyre Digital Growth Platform

Case Study Overview

Services Impact:

Technologies Utilized:

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