Overview

Make (formerly Integromat) is a visual-first workflow automation platform that enables teams to design, build, and automate complex processes across their entire tech stack. With over 3,000 pre-built app integrations and a distinctive canvas-based interface, Make has positioned itself as the platform of choice for teams that need more sophistication than basic task automation can provide.

In 2026, Make expanded into agentic automation with AI Agents that can reason, decide, and adapt dynamically within workflows. This marks a significant evolution from traditional rule-based automation toward intelligent process orchestration.

Why It Matters

Make excels at complex, multi-branch workflows that would be impossible or prohibitively expensive to build in simpler tools. Its router-based architecture allows a single trigger to split into multiple parallel paths, each with its own conditional logic, error handling, and output destinations. This architectural flexibility is critical for operations teams managing data flows across CRMs, marketing platforms, ecommerce systems, and internal tools.

The platform's credit-based pricing model can be more cost-effective than per-task pricing for high-volume, multi-step automations. A single Make scenario performing dozens of operations counts as one execution path, whereas equivalent workflows in task-based tools could consume significantly more quota.

JMK Ventures Perspective

Make is a primary automation platform we deploy for clients who need visual workflow orchestration with enterprise-grade reliability. We frequently use it for marketing automation pipelines, ecommerce order processing, CRM data enrichment, and AI-powered content workflows. Make aligns with our Workflow Automation, E-commerce Enablement, and CRM services. Its visual interface also makes it easier to hand off maintained workflows to client teams during our enablement phase.

• Marketing automation with multi-channel orchestration
• E-commerce order processing and inventory sync
• CRM data enrichment and lead routing
• AI-powered content generation pipelines
• Financial reporting and invoice automation
• Customer onboarding workflow orchestration
• Cross-platform data synchronization