What is Simular?

Simular is an AI-powered computer-use agent that literally controls your Mac or Windows PC — moving the mouse, clicking buttons, filling forms, and navigating applications just like a human would. Unlike most AI tools that rely on APIs or web automation, Simular operates directly at the operating system level, enabling automation in environments that have no programmatic access: think insurance portals, healthcare management systems, legacy ERP software, and any desktop application where APIs simply don't exist.

Founded by ex-Google DeepMind researchers Ang Li and Jiachen Yang, Simular brings deep reinforcement learning expertise to a problem most automation tools can't touch. The company has raised $27 million in total funding (including a $21.5M Series A led by Felicis, with NVIDIA's venture arm NVentures participating), and has been accepted into Microsoft's Windows 365 for Agents program alongside Manus AI and Genspark.

Who is it for?

Simular's primary audience is businesses in what the founders call “API-deficient industries” — insurance, healthcare, and finance sectors that require employees to perform repetitive data entry and form-filling tasks across systems that have no developer-accessible APIs. It's also gaining traction with operations teams, solopreneurs, and small businesses looking to automate workflows that cut across multiple desktop applications. Early beta customers include car dealerships automating VIN number lookups and HOAs extracting contract data from PDFs.

Key Differentiators

What makes Simular genuinely different is its “neuro-symbolic computer use” approach. Rather than being a pure LLM wrapper, Simular lets its AI agent explore and discover a successful task trajectory, then converts that trajectory into deterministic, repeatable code. This means once a workflow succeeds, it will succeed reliably every time — a critical property for business automation where consistency matters. Human oversight is built in: you review and approve workflows mid-session before they become locked automations.

Pricing Overview

Simular offers a free tier for individuals, a Plus plan for solo builders, a Pro plan at $500/month for professionals running multiple workflows, and Enterprise pricing with dedicated support and governance. Note that the Pro plan pricing reflects the compute-intensive nature of running a persistent computer-use agent. This tool is positioned for teams that have quantified the cost of manual repetitive labor — at that point, $500/month pays for itself quickly.

JMK Ventures Take

Simular is one of the most compelling automation plays we've seen for businesses stuck in API-deficient environments. If your team regularly logs into portals, copies data between systems, or fills out the same forms repeatedly, Simular can replace hours of daily labor with a reliable automated agent. It's not yet a fit for every business — the $500/month Pro plan is serious investment — but for the right use case, it's transformative. We expect Windows support to dramatically expand the addressable market in 2026.

• Insurance Data Entry Automation: Automates repetitive data entry into insurance portals and claims management systems that lack API access, replacing hours of manual agent work.
• Healthcare Form Processing: Navigates EHR systems and administrative healthcare platforms to extract, enter, and transfer patient information across systems without integration overhead.
• Lead Enrichment & CRM Updates: Monitors incoming leads and automatically copies relevant data from one platform into CRM systems, web forms, or spreadsheets.
• Desktop Workflow Recording & Replay: Records successful task sequences and converts them into locked, deterministic automations that can be replayed with one click.
• Cross-Application Data Migration: Moves data between legacy desktop software and modern web applications where direct API integration is unavailable or cost-prohibitive.
• E-Commerce Operations: Automates order management tasks, inventory updates, and vendor portal interactions that require clicking through web UIs rather than calling APIs.