Serpy

Serpy is an SEO and answer engine optimization platform out of Canada, founded in 2026. It tracks how a brand shows up in AI answers from ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, next to classic Google rankings. Then it turns the gaps into content work: keyword and competitor research, SERP-backed outlines, drafts in your brand voice, a content score, and publishing straight to your CMS.

The pitch is one workspace that goes from "AI never mentions us" to a published page and the tracking that follows. Plans run from $59 a month (Starter: 1 site, 5 prompts refreshed weekly, ChatGPT and AI Overviews only) to $409 a month (Agency: unlimited sites, 100 prompts refreshed daily). The $109 Standard plan has a 7-day free trial, and yearly billing takes 15% off. Pricing checked at serpyseo.com/pricing on November 5, 2026.

AI answer visibility now comes up in every SEO conversation we have with clients. Serpy is one of the 2026 tools built around that shift, and its angle is closing the loop. Most visibility trackers stop at a report. Serpy tries to hand you the page to write next, help you write it, and publish it.

Where It Excels

It connects a visibility gap to an action. Source Intelligence and AEO Recommendations (Standard and up) show which sources the AI models cite and suggest the content to create and the sites to get listed on. That is the step most trackers leave to you.

It also covers a lot of ground for one subscription. On the $109 Standard plan you get daily tracking of 25 prompts across ChatGPT, AI Mode and AI Overviews, 30 articles a month, competitor scans and a custom brand voice. Webflow publishing and MCP access on Pro make it a practical fit for the stacks we build on.

Where It Falls Short

It is a young product. The company was founded in 2026, and as of November 5, 2026 its listings on Trustpilot, SourceForge and GoodFirms had no user reviews yet. The homepage shows customer logos, but there is little independent track record to check.

Model coverage depends on the plan. Starter covers only ChatGPT and AI Overviews, refreshed weekly, and Perplexity and Gemini start at Pro ($209 a month). Claude appears in Serpy's marketing but is not on any self-serve plan's model list as of November 5, 2026; Enterprise offers custom monitored models. Research quotas are tight too: 25 keyword searches and 3 competitor scans a month on Standard. No backlink data is listed, so it does not replace a full SEO suite.

Where It Fits in a JMK Engagement

We see Serpy as an AEO tracking and content production layer that sits next to a primary SEO suite like Ahrefs, not in place of one. It suits clients who want to watch their share of AI answers and keep a steady publishing cadence without a full-time SEO hire. Every AI-drafted page still gets a human edit and a fact check before it goes live, and that matters most in regulated categories like cannabis and hemp, where a wrong claim carries legal risk.

Who It's Right For

• Small and mid-sized brands that want one tool for AI visibility tracking and content production.
• Agencies managing several client sites that need separate workspaces and reporting.
• Teams on Webflow, WordPress, Shopify, Wix or Framer that want drafts to publish directly.
• Teams building agent workflows that can use MCP access on Pro and Agency.

Who Should Look Elsewhere

• Teams that need deep backlink analysis and large keyword databases. Pair Serpy with Ahrefs or Semrush, or use those alone.
• Brands whose priority is tracking Claude answers specifically, until Claude appears on a self-serve plan.
• Buyers who want a long public track record before committing.