01
The Challenge
The Challenge
How a content-first SEO and AEO engagement turned a flat, brand-dependent search presence into a 3.7x footprint, #1 rankings across Baltimore's most valuable dispensary searches, and the go-to AI-cited source for local cannabis questions, without touching the third-party menu.
Critical Issues Identified
The Solution
02
Our Approach
We built the growth on pages ReLeaf owns. Instead of fighting the locked menu, JMK shipped a three-month content sprint on Webflow and routed rankings, AI citations, and internal links through it, sending ready-to-buy visitors to the menu at the moment of purchase.
1
Baltimore Keyword Baseline
Mapped Baltimore dispensary search across seven intent tiers, from brand and transactional terms to neighborhood, product, and informational AEO queries, and benchmarked every position.
2
85-Page Content Sprint
Published blog articles, brand pages, and local landing pages, each structured to answer one question cleanly enough for Google and AI engines to quote.
3
Owned-Page Routing
Captured brand and category demand on Webflow-controlled pages, then linked into the menu for checkout, so every ranking lives on a page JMK can optimize.
4
AI Citation Layer
Structured guides and FAQs as direct, citation-ready answers so Bing AI and Google AI Overviews pull from ReLeaf pages instead of competitors.
03
The Results
The Results
3.7x
Search Footprint
Monthly search impressions vs. the pre-launch average
+17%
Organic Clicks
Monthly clicks vs. pre-launch, a 12-month high in July
#1
On 20 Baltimore Money Keywords
Top position for Baltimore's highest-intent dispensary searches
88%
Bing AI Citations
Share of AI citations landing on JMK-built pages
A Search Footprint 3.7x Larger in Five Months
Before this engagement, ReLeaf Shop's search presence was steady and stuck. Since the April 2026 launch:
- Search impressions: up 3.7x vs. the pre-launch monthly average
- Organic clicks: up 17%, with July setting a 12-month high
- Daily organic clicks: up 15%
- Referring domains: up 38% since June
#1 Where the Money Is
A dispensary wins or loses on local, ready-to-buy search. ReLeaf now ranks #1 in Baltimore on 20 money keywords, including:
- dispensary baltimore
- weed dispensary baltimore
- cannabis dispensary baltimore md
- best dispensary baltimore
- what is the best dispensary in baltimore
- dispensary near me baltimore
- cheapest dispensary baltimore
- medical dispensary baltimore
- best dispensary deals baltimore
- dispensary open now baltimore
- dispensary open late baltimore
- late night dispensary baltimore
- dispensary with free parking baltimore
- dispensary baltimore county
- dispensary near johns hopkins baltimore
- cannabis delivery baltimore
- concentrates baltimore dispensary
- vape cartridges baltimore dispensary
- pre-rolls baltimore
- edibles baltimore dispensary
Terms that climbed to #1 since the June baseline: dispensary near me baltimore, dispensary baltimore county, late night dispensary baltimore, vape cartridges baltimore dispensary, and how to get a medical cannabis card in Baltimore search, which went from unranked to #1.
Beyond SEO: The Source AI Search Engines Cite
When a Baltimore shopper asks an AI engine where to buy, how to get a medical card, or which dispensary has free parking, ReLeaf's content is increasingly the answer.
- 88% of Bing AI citations point to pages JMK built in the sprint.
- Google AI Overviews now cite ReLeaf for its brand and Baltimore purchase searches.
- 100% of newly ranking keywords are sprint pages.
- Sprint content that barely registered in March grew impressions 7,860% by July, a channel that did not exist four months earlier.
What the Growth Is Worth
Organic visitors convert at a steady rate, so a 17% lift in organic clicks means an estimated 17% lift in orders and revenue from organic search. Because every new customer keeps buying long after the first order, that lift compounds into lifetime value month after month. And with the search footprint up 3.7x, the next phase focuses on turning more of that new visibility into visits.
Why It Worked
ReLeaf could not change its menu, so we stopped trying. Every page that earns a ranking or an AI citation lives on Webflow, where JMK controls titles, schema, structure, and internal links. Those pages capture the question, win the answer, and hand the visitor to the menu when they are ready to buy.
Revenue lift is estimated from organic click growth at a constant conversion rate and order value. Rankings from Ahrefs Rank Tracker (mobile, Baltimore-local).
04
Technology Stack
Webflow CMS
Integration
Google Search Console
Analytics
Ahrefs Rank Tracker
Automation
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